Crossix is a cloud-based data analytics platform for pharmaceutical marketers. It connects health and non-health data from more than 300 million US patients. This includes clinical, claims, consumer, hospital, and media data. It claims to provide best-in-class privacy safeguards, and claims to help improve the marketing effectiveness of pharmaceutical brands.
Veeva Systems and Crossix Solutions are collaborating to provide better healthcare information solutions. Founded in 2007, both companies are focused on life sciences and pharmaceutical applications. Both are headquartered in Pleasanton, California. Both companies use software as a service, or SaaS, to create and manage data.
Veeva Systems provides cloud-based software and consulting services for the global life sciences industry. Crossix, meanwhile, focuses on the privacy-safe collection and management of patient health data. The combined companies will provide an integrated platform for healthcare, consumer, and media data. In addition to pharma companies, the companies serve leading health systems, research nonprofits, and consumer health brands.
The companies are focusing on building a more patient-centric healthcare system. Veeva will likely leverage Crossix’s analytics platform to help clients make better decisions based on the data they collect. The new acquisition will also boost Veeva Systems’ cloud-based software technology.
Veeva Systems has signed an agreement to acquire Crossix Solutions, a company that offers a privacy-safe analytics platform to connect healthcare and non-health data. The acquisition will give Veeva access to Crossix’s 300 million patients in the U.S. and more than 200 pharma brands. The transaction is expected to close in November, subject to customary closing conditions and regulatory approvals. Neither Veeva nor Crossix have disclosed financial terms of the transaction.
Crossix Solutions’ platform allows brands to measure campaign performance and ROI with cross-channel audience data. This integrated approach lets clients understand how their marketing and advertising campaigns are influencing consumer health outcomes. With this insight, brands can better target their consumers and understand incremental sales lift. For example, healthcare marketers can use Crossix’s Savings Offer Optimization suite to track the performance of their campaigns and identify new opportunities for growth.
The company works with leading media and healthcare companies to create a powerful and accurate analytics platform for their marketing and communications. Using the industry’s most comprehensive health data, Crossix delivers actionable cross-channel measurement. The resulting insights help drive more effective campaigns, increase revenue, and improve patient outcomes.
Crossix is a healthcare marketing analytics company that partners with leading media and healthcare companies to deliver hard-to-find campaign and audience insights. With its proprietary data network and technology, Crossix connects disparate data sources for actionable cross-channel measurement. Its mission is to help healthcare marketers pinpoint and drive incremental impact from their marketing initiatives.
Veeva Systems recently entered into an agreement to acquire Crossix Solutions. The new company will integrate Crossix’s patient data and analytics platform into Veeva’s healthcare professional cloud software. Asaf Evenhaim, CEO of Crossix, will continue to lead the company. The acquisition is expected to close in November and will be subject to customary closing conditions and regulatory review.
A recent press release from Crossix describes the company’s “forward-looking statements.” This includes the company’s expectations for the market’s demand for its product offerings and its ability to generate results. These forward-looking statements are not guarantees of future results and are only statements as of the date of the press release.
Crossix is an analytics platform that helps healthcare companies analyze data. Its clients include more than 200 pharmaceutical companies. Its services integrate clinical, OTC and hospital data. The company says it processes data from 300 million U.S. patients and is trusted by more than 200 pharma brands. It also says it connects health and non-health data from multiple sources.
Crossix Solutions Inc. is in the process of being acquired by Veeva Systems Inc. The deal is valued at $430 million, with Veeva paying cash. Additionally, the company has agreed to provide long-term equity grants to its employees worth $120 million. The transaction is expected to close in November 2019.