TickPick is a secondary ticket market featuring no buyer fees. The company’s management believed that their fan-centric approach would help them gain market share. They also wanted to take advantage of Google’s search platform to gain visibility. As a result, they were looking for an agency that could help them leverage public relations. They tapped Branded to help them create a multifaceted media relations campaign.
Chris O’Brien is the technical creator of TickPick
TickPick is a secondary marketplace founded in 2011 by Chris O’Brien and Brett Goldberg. Its model focuses on an “all-in” pricing model, avoiding service fees at the final transaction step. The company recently acquired Razorgator, a ticketing website, and Rukkus, a search engine that specializes in 360-degree seat views.
The company has been a hit, with two million tickets sold so far this year. In fact, it has already won several awards, including the Ticket Summit’s Innovation Award. The company plans to hire key executives to run the company, including a chief marketing officer and chief data scientist.
O’Brien studied Computer Engineering at Lehigh University, where he also worked on speech recognition technologies for Fortune 500 companies. He went on to co-found TickPick with Chris O’Brien, and the two are now working full-time on the startup.
TickPick is currently the only secondary event ticket marketplace that does not charge buyers a fee to sell tickets. This is a significant difference from many of its competitors, as most of these services charge a service fee when a buyer makes a purchase.
TickPick uses a patented bidding platform to enable ticket sellers to list their tickets and let consumers bid on them. This bidding platform works like the financial markets, where buyers and sellers bargain to get the best deal possible. The system automatically negotiates with hundreds of ticket sellers, notifying the consumer when a bid is accepted. The seller can then try again.
Branded handled media relations for TickPick
TickPick, a secondary ticket marketplace, was looking to increase brand awareness and SEO-driven traffic for the company. In addition to its free ticketing service, the company also competed for prime real estate on Google’s search platform. Branded utilized a multi-faceted media relations strategy to help the company achieve its goals.
The company has recently received a $40 million investment from PWP Growth Equity. This is the first outside investment the company has received since it launched in 2011. The money will be put towards new business development and marketing efforts. It will also go towards developing a data team with a focus on artificial intelligence and machine learning.
TickPick competes with established search platforms
To compete with established search platforms like Google and Yahoo, TickPick is using a no-fees business model and localized, geo-specific sports stories. This has helped TickPick establish brand recognition and drive SEO traffic. Its mobile apps were also recently updated and improved to make the experience more seamless for consumers.
The company has also invested in machine learning tools to personalize their recommendation systems. These tools analyze the behavior of users and their past purchases to make better recommendations. This unique feature has helped TickPick get top ratings on popular app stores and on social media sites. However, TickPick isn’t quite as popular as some of its established competitors.
The company was founded in 2011 by Chris O’Brien and Brett Goldberg, who wanted to build a company that would be profitable while providing consumers with a great experience. The goal was to create a platform that would allow consumers to buy tickets for events at affordable prices. This mission was achieved when TickPick acquired Razorgator and Rukkus in 2018. These two companies combined their unique customer experience and added innovative capabilities to TickPick.
TickPick also has a patented bidding system that allows consumers to bargain with multiple sellers for tickets. It uses algorithms to calculate the best prices and values of tickets. Using this system, consumers can bid on tickets and receive instant notifications when their bid is accepted.