Mediaocean is an advertising services and software company that is based in New York. Its products range from Lumina to Optica, Connect to Aura. These products are designed to help companies maximize the impact of their advertising campaigns. The company offers its products through a number of online marketing channels.
The Lumina platform by Mediaocean is a global cross-media planning and analytics platform that helps marketers plan, measure, and optimize their advertising campaigns. The Lumina platform is data-driven, eliminating hundreds of hours of work and providing granular and organization-wide insights.
The Lumina platform is easy to use and flexible. It helps marketers create marketing plans quickly. The interface is clean and intuitive, and the features are fantastic. It is important to note, however, that the software lacks some features that are only found in premium versions. If you need more advanced features, consider upgrading to the premium version.
Mediaocean Optica is a new TV ad-buying system that aims to solve many of the disconnects between the creative and media teams of an ad agency. Its integrated nature will help agencies execute campaigns more efficiently. It will also promote holistic management of the agency’s various units. Moreover, it will lay the foundation for targeted TV advertising.
Optica in mediaocean will connect media buys to talent and traffic instructions. The company claims over 80,000 ad professionals working on the platform. It also claims to handle over 7 million daily transactions, managing over $100 billion in ad spends. It is important to note that media buys aren’t the only factors in successful campaigns.
Mediaocean is a major player in the ad-buying market. It offers advertising software and services to agencies and brands across the globe. It also offers computing services for media owners and television networks.
Mediaocean is one of the leading software providers in the advertising industry. Their Connect Partner Platform helps ad servers, supply businesses and data solution providers increase their revenue. Their software is used by some of the largest advertising agencies in the world and manages the work of 80,000 ad agency professionals.
Mediaocean connects brands, ad agencies and media providers to automate their advertising workflow. This platform offers a unified user interface that enables ad agencies to fine-tune campaigns and track results. It also facilitates pacing, reporting, and accountability. Its Open Platform connects multiple solutions, providing a comprehensive view of cross-channel media data.
With a centralized platform, Mediaocean facilitates seamless marketing across all media channels. Its integrations with Flashtalking, Scope, Lumina, Prisma, Aura, and other solutions enable omnichannel advertising.