is a global marketing technology company that offers a platform for programmatic ad revenue. It also offers a multi-touch attribution solution. The platform allows marketers to understand the consumer’s decision-making process. Its technology enables marketers to measure the impact of advertising campaigns.
Amobee is a global marketing technology company
Amobee is a global marketing and advertising technology company that understands how people consume content today and makes it easy to find a targeted audience. The company’s technology combines smart algorithms with low-latency infrastructure, enabling brands, media companies, and agencies to optimize results across every medium.
Amobee is headquartered in Singapore and has 550 employees across 20 offices in eight countries. It serves over 1,000 brands and advertising agencies around the world. It is a wholly-owned subsidiary of Singtel, a leading telecommunications company in Asia with more than 640 million mobile subscribers.
Amobee offers a suite of marketing technologies for leading brands and agencies. Its Brand Intelligence technology measures digital engagement and helps marketers plan cross-channel programmatic media campaigns. It also integrates with social media channels. Its technology has earned multiple awards and is widely used by media companies, agencies, and brands.
Increasingly, marketers must leverage cross-channel marketing strategies to reach a broad audience. For example, Airbnb uses video across social media, mobile, and desktop environments to educate consumers about alternatives to “cookie cutter” travel. With Amobee’s technology, brands can create and deliver content based on consumer trends and interests in real-time.
It offers a programmatic ad revenue platform
Amobee offers an industry-leading programmatic ad revenue platform to connect advertisers with publishers across the globe. The company offers a complete suite of services, including real-time bidding and workflow integration, to ensure that advertisers get the best ROI possible. Amobee’s platform also allows publishers to increase fill rates and yields across media.
The ideal candidate should have at least two years of programmatic outbound sales experience. Additionally, the candidate must have a strong understanding of digital advertising. The ideal candidate will have experience in identifying market opportunities, developing collateral and presenting it in a compelling manner. He or she should be able to exceed revenue targets and grow the base of advertising customers.
Amobee offers a comprehensive programmatic ad revenue platform that combines cutting-edge technology with unmatched data science. Its low-latency infrastructure and smart algorithms allow it to deliver real-time, actionable insights. The company’s innovative technology has won numerous awards and recognition, including the Mumbrella Asia Award for Marketing Technology Company of the Year. It is also recognized as a Wave Leader by Forrester in their Omnichannel Demand-Side Platforms report.
Amobee is a digital marketing technology company with a global presence. Its partnership with Place Exchange and smartclip, two of the largest players in the European ad-tech space, enables advertisers to access linear ad breaks with privacy-compliant audience data. With this integration, advertisers will be able to track and measure their campaigns with the same attribution and workflows as other programmatic channels.
It offers a multi-touch attribution solution
Amobee offers an end-to-end campaign management solution that integrates data from social, TV, and digital channels. Its multi-touch attribution capabilities include audience segmentation and real-time, actionable insights. The company’s data science is unparalleled in the industry. Its platform combines intelligent algorithms and low-latency infrastructure for real-time analytics and real-time campaign insights.
In Singapore, GOMO, a no-contract MVNO, partnered with Amobee to improve its multi-touch attribution model. This technology enables the company to create an effective campaign that adds value across the customer journey. The company, a sub-brand of Singtel, invests heavily in performance marketing and multi-touch attribution.
A multi-touch attribution model combines customer data from different touchpoints and assigns credit to each one based on its value. Its formulas can be complex and can get into data science territory. Using multi-touch attribution can help you improve your marketing strategy and optimize your marketing spend more effectively.
Amobee’s multi-touch attribution platform gives marketers control over data and helps them reach their target audiences. The platform helps them pinpoint their audience, implement a strategy and analyze results. The data it provides comes from hundreds of partners. Its platform helps marketers understand the entire decision-making journey of their consumers.
Multi-touch attribution helps marketers determine the impact of marketing investments and helps allocate ad spend in the most efficient way. It eliminates the need to jump from platform to platform and combines analytics for multiple touchpoints. Ultimately, multi-touch attribution allows marketers to see how every touchpoint influences the outcome of a conversion.